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Superior Embroidery Design – Inspired by Excellence

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A Rich Heritage of Firsts:

OESD LogoOESD has led the way in the digital home embroidery business for over 30 years. OESD also drives the market in in-store offerings, including the original PC cards, CDs, USBs, and an on-demand embroidery design system. We are an innovator of embroidery techniques and styles, including button-and-loop freestanding lace, in-the-hoop projects, jumbo designs, cutwork, reverse applique, quilting, tufted satins, and many more fun and exciting ways to use an embroidery machine. We were the first to bring you one-stop shopping for embroidery designs and innovative embroidery accessories, both online and in local sewing centers.

Our Quality:

OESD leads the way in quality when it comes to embroidery designs. All designs that earn the right to display the OESD name have passed our very rigid development process. Our artwork comes from two sources – in-house artists and hand-picked licensed artists. Our talented in-house artists not only draw inspiring, modern art but work directly with our digitizers and sewers to ensure that each design is suitable for embroidery. We also hand-pick licensed artists to bring you cool and exciting premium machine embroidery designs. 

At OESD, we don't outsource the digitizing of our embroidery designs. Our designs are digitized in-house and tested several times before released to the market. OESD designs are carefully verified to make sure your sewing process is fun and effortless. For example, we include a description of each color change of our embroidery design so you can change colors without guesswork.

An OESD design collection averages over 120 hours of development, which includes a built-in quality assurance process monitoring each step of the way. This painstaking process is how we have earned the reputation of high quality, beautiful, functional designs with exquisite detail.

Our Staff:

People are another reason that buying OESD designs gives the best results. The average staff member has worked at OESD 10+ years, with several of our staff having served over 15 years. At OESD, we are focused on how the end-user will be using our designs and products. Even from the early concept stages, all artwork is looked at from the end-user view--how it will sew, and how it will be used in many different projects.

With hundreds of years of combined embroidery experience, our staff believes in the creative process. We are committed every day to find new and innovative ways to help you express yourself, create memorable gifts, and have fun in the process.

Our Support:

If you have questions on any OESD branded design, you can get personal service to help answer your questions. For those who need instant answers, visit our FAQ pages for answers to our most frequently asked questions. If you don't find your answers online, support is only an email away.

We have built a wealth of knowledge and insight into embroidery, and love sharing it with you. You'll find project ideas, tutorials, and tips on our website. You can also grab a free subscription to our email newsletter to get even more tips, projects, and clubs that make using OESD designs even more enjoyable.

Our Goal:

Our goal is to have the highest quality, widest variety, most modern, cool and useful designs, collections, and products that give you the tools to craft your passion.

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Cuddly Critters Mug Rugs



Hydrangeas by Jackie Robinson


To adequately prepare for classes and events, we ask that you please register at least 2 weeks prior to the start date.  Your space in class will not be held withhout payment.  Each class has a minimum, and maximum, number of students and may fill, or be cancelled, prior to your payment.

If a
minimum number of students is not met, you will be notified, and your class fees refunded, at least 1 week prior to the class start date.  If you need to cancel cancel, please call the store at least 1 week prior to class for a full refund. No refunds of class or kit fees will be issued for cancellations under 1 week before the class start date. No shows will forfeit class and kit fees.

Upon registration you will be emailed a list of supplies needed for the class. All supplies should be purchased prior to class. Classes typically do not include time to purchase supplies. Unless otherwise noted, all supplies are available at Sew What! Inc.  Students will receive a 10% discount on all supplies listed.

We are diligent about enforcing copyright laws; if a book, pattern or embroidery design is required for a class, each student must purchase their own copy. There are no exceptions.

Students should bring their sewing machine with all of the appropriate parts (including the instruction manual, foot control and power cord). Students must be familiar with the basic operation (i.e. winding a bobbin and threading the machine) of their machine for creative classes, and the machine must be in good working condition. Alternatively, a student may pre-register to rent a sewing machine (when avail;able) for creative classes at a rental rate of $15 per class session.  Students who experiences great difficulty with their sewing machine during class may need to rent a machine.

Please be considerate of others. Do not bring children to class, wear heavy perfume or use cell phones during class. Please be prepared to start class on time.  Our doors typically open 30 minutes prior to your class start time to allow you to set up your sewing space. Classes begin and end promptly at the scheduled time.